Superhero Day raised more than $25,000 with proceeds going to MD research

The first annual ‘Superhero Day for Muscular Dystrophy’ was an overwhelming success with 100 childcare centres, schools and businesses taking part in the event around the country. The event raised an amazing of more than $25,000 with proceeds to support research at the National Muscular Dystrophy Research Centre (NMDRC).

Superhero Day received fantastic coverage in the news with a half page article on page 3 of the Herald Sun newspaper in August and it was featured on ABC News Breakfast nationally during Superhero Week. There was also an abundance of local media with several articles in the Geelong region, Victoria, and even Star FM radio station in South Australia promoted the event for the entire week.

The theme of superheroes has been a fundamental part of MDA’s history for more than a decade now and some of you may remember the iconic joint campaign with Connex which saw Federation Square, Melbourne, covered in MDA superhero posters in 2005. This new event is an evolution of this key motif and we are so grateful for the amazing support. MDA would like to extend a special thank you to Libby Wilson from Barwon Heads, Victoria, who has been integral in helping organise this first year of Superhero Day and helped the event be the success that it was. MDA would also like to thank all of the other volunteers who generously gave their time to this event and in particular, to everyone who participated in the event because without you this would never have been possible.

MDA is encouraging everyone to start planning a 2014 Superhero Day event during National Superhero Week (1 Sept – 5 Sept 2014). There are endless possibilities for how to host your day, whether it is asking your local school or kinder to take part, organising a fun lunch with friends or getting your workplace involved. Superhero Day is for all ages and anyone in Australia can take part. Visit or call MDA on (03) 9320 9555 for more information.




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